I know about Pocky Day first
time from a book that I try to finish until now. The travelling book tell me that people in Japan, especially girls are really like snacks. One of
most popular is Pocky. If we join the stick, it will shape 1111. So that, every November
11th, Japanese people celebrate the Pocky Day. As time goes by, I forget about
the thing.
Until when I am goggling around before leave the office, I
found about that Pocky Day stuff again and suddenly remember that today is November 11th.
So I get excited that time. In my way to go home, I bought some
Pocky and Pepero (similar with Pocky but it is originated from Korea) in a convenience store. I want to celebrate this Pocky day and sharing
the sticks together with my family.
From the browsing
result, I just know several new
things about Pocky Day and kind of real story behind this celebration. And it’s
quite interesting. Let’s check this out!
Pocky was first sold in 1966, it’s called Pocky
because it’s the sound it makes when you eat it. “????”. It remained a popular
snack, and an Almond flavor was introduced in 1971, followed by a Strawberry
flavor in 1977.
Pocky Day isn’t actually an official holiday or
anything. It’s more of a corporate brainwashing that the makers of Pocky
(Glico) decided to do on an annual basis to basically remind people to go out
and buy some Pocky. On Pocky Day, Glico makes special advertisements, and
people buy Pocky as gifts for their friends.
So how did Pocky Day come about? It actually
didn’t originate from Japan or Glico, but from Korea.
A Korean company (Lotte) copied Pocky and came
up with their own product called PePero. It’s exactly the same thing as Pocky.
Korean school girls were the ones that came up with PePero Day, where they
would give each other PePero sticks and wish them to grow tall and slender like
a PePero stick.
Lotte denies anything about starting Pepero
day, and simply claims that they notice a spike in Pepero sales on 11/11 every
year.
I guess Glico, or Japanese schoolkids took
notice of this, and made their own Pocky Day. The thing is, it hasn’t really
gained much popularity. It’s mainly through Glico’s advertising campaigns that
have sparked an increase awareness for Pocky Day.
Source: radiantdreamer.net
And here they are some
photos I took while enjoy this sweet stick biscuit with my family!
I also join the contest by sent
the Pocky’s packaging, to win great prizes such as a trip
to Bali, Samsung Tab and others. Wish me luck guys..!! ^^
Cheers,
Nita
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